About Us

"To make electronics shopping, a fulfilling experience" - a thought that was the foundation of our humble beginning, way back in 1980. We, at Electronics Mart India (EMI), sought to uncomplicate the life of our customers by bringing the latest electronic gadgets at the lowest prices.

Today, with over 1 crore customers, 500,000 square feet of retail space, a strong workforce of over 1,200 professionals, over 60 stores, and three decades of legacy - it wouldn’t be inappropriate to say that Electronics Mart India (EMI) is truly iconic.

Currently, we are South India’s largest and most reliable electronics retailer. Bajaj Electronics – a brand owned by EMI, is a household name when it comes to purchasing electronics.

Garnering great customer reviews, competitive prices, convenient finance options, and impeccable customer service defines us.

Our U.S.P’s


To achieve milestone of happy customers with every purchase.
To fulfill every customers’ requirements with the best range of home appliances from world - renowned brands


To provide best technology for every household in the country and deliver wide range of durable products at affordable prices


Quality First :
Everyone has aspirations of having a home with luxury electronic brands and have a comfortable home. Our aim is to serve our customers with top-notch quality brands yet maintain the customer and pocket-friendly prices. Quality is a need in itself and we have proven to cater to our customers’ satisfaction and continue to do so.

Stay Updated About Electronics Trends :
A new day is a new introduction to a new trend. We, as a team, work towards learning about the electronic trends in and around the globe to provide our audience with worldly home appliances and gadgets in time. The need to stay updated applies to us, because our main priority is our customers’ necessities.

Loyalty is a Priority :
We as a team, promise to put forward the top and the most reliable products and service to our customers. We wish to keep the consistency of bringing a smile on each of our customer's faces with our successful attempts at being trustworthy.

Best Service :
We aspire to build a bond with our customers. To be at our audiences’ service any minute of the day and guide them with any help regarding technology and electrical appliances is our number one priority.

Our Journey

1980 – Our 1st Generation entrepreneur Mr. Pavan opened our 1st electronics retail store at Lakdi Ka Pool-Hyderabad in October 1980 and our brand Bajaj Electronics was established.

2000 – Our retail footprints were expanded by establishing a 2nd 2000 square feet store in Kukatpally.

2002 – We started financing options for customers by partnering with consumer finance companies like Bajaj Finserv and GE Countryside.

2007 – We set up our 1st modern retail format store at Panjagutta.

2012 – We were awarded the “Best Air Conditioner Partner” by Samsung India along with a trophy for “Highest Sales in South India” by Hitachi India.

2014 – We launched India’s largest electronics store at MG Road.

2015 – We went ahead with the aggressive expansion, opening 9 new MBO’s and launching a new TIRUPATI Electronics brand.

2017 – We launched an official Apple Store at Attapur, Telangana and forayed into e-commerce by launching our new website - www.bajajelectronics.com

2018 – We opened our 50th store at Banjara Hills, in Hyderabad.

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